FLORENCE Hardly anything could have been extra fitting than Sandro Botticelli’s 15th-century “Annunciation to Maryas a backdrop to the disclosure on Monday that the Salvatore Ferragamo Group has pledged to donate 600,000 euros, or $826,140 at present trade, to renovate eight rooms on the Uffizi Gallery.
The help will enable the Florence museum to reopen the rooms within a 12 months and display about 50 works dating again to the fifteenth century, mainly by masters together with Filippo Lippi, Luca Signorelli, Domenico Ghirlandaio, Pietro Perugino and Piero di Cosimo.
This story first appeared within the May 13, 2014 situation of WWD. Subscribe At present.
The Ferragamo household was proactive in in search of a chance to offer back to town. “We wanted to do something that will improve the city, to contribute to the Uffizi and Florence, and we had been in search of a project that could be long lasting,mentioned president Ferruccio Ferragamo throughout a preview walk-through of the Uffizi Gallery spaces that will be remodeled. “We asked [superintendent to the historic and architectural patrimony and of the group that manages Florentine museums] Cristina Acidini, and this fits our goals./p>
During an earlier press conference at the previous San Pier Scheraggio church the place the Botticelli fresco was displayed, Acidini underscored that Ferragamo’s was not a sponsorship however mentioned this was a “liberal disbursement,a legally drawn-out type of bestowal of funds that does not embody any benefits, in phrases of selling or communication. Acidini mentioned this sort of assist was totally totally different from the sponsorship of the renovation works on the Colosseum, underwritten by Tod’s and its chairman and chief government officer Diego Della Valle though she never named the entrepreneur or the company. “With a liberal disbursement, communication is left to the administration and we wished to make it recognized, as an encouragement and an example,Acidini defined, noting the natural affiliation with the Ferragamo family, given the “vicinityand “deep rootsin Florence.
The eight rooms of the Uffizi have to be refitted, repainted and relit as a part of the brand new remodeling of the museum. The funds will assist improve the air therapy and safety methods with superior applied sciences. Acidini proudly mentioned that since 2011, the Uffizi has expanded from forty seven rooms to 102 “without ever closing,and that 377 works of art had been brought to light from storage and exhibited, redistributed within the newly restored areas.
“They have never sought restoration projects that were too ostentatious,Stefania Ricci, curator of the Salvatore Ferragamo Museum, stated of the family.
Over time, the Ferragamo family has helped restore different related websites in Florence, including the door of the Santa Trinita church, near the company’s Palazzo Spini Feroni in Through Tornabuoni, or the Column of Justice sculpture in piazza Santa Trinita. Ferragamo was also a companion of the Polo Museale Fiorentino’s educational division in its 2013 Fairy Tale Museum program for households.
Two years in the past, the company was the sole sponsor of the exhibition “The Saint Anne, Leonardo da Vinci’s Ultimate Masterpieceon the Louvre. In fact, Ferruccio Ferragamo stated the family “first started conceiving [the Uffizi venture] at the Louvre. We mentioned, ‘Why not one thing in Florence?We wished to do something important for the city that welcomed our father in 1927. In our job, we try to work as best we are able to, hoping we won’t be copied, however in this case we hope we might be copied./p>
Just how relevant this mission is to the household was clear by the attendance; in addition to Ferruccio, Fulvia, Giovanna, Leonardo and James Ferragamo, there was Diego di San Giuliano, firm ceo Michele Norsa and creative director Massimiliano Giornetti. The designer hosted a lunch on the 13th-century Palazzo Fini Speroni, the place the dining salons were fittingly decorated with Botticellilike flower preparations.