Privacy Policy

Non-Personally Identifiable Information (Non-PII)
In some cases, when you use the Platform, we and/or specific third parties authorized by Boosterpackdepot may collect and store non-PII about you which is generated automatically through your use of the Platform, such as, but not limited to your IP address (a unique number that is automatically assigned to your computer whenever you are surfing the web), your network MAC address (a unique number that is assigned to your network card by the manufacture), your Bluetooth MAC address (a unique number that is assigned to your bluetooth radio by the manufacturer) your Identifier for Advertising (IDFA) on iOS devices, your Google Advertising ID (AAID) on Android devices, your network operator, your browser type, your browser version, your operating system, your operating system version, your type of mobile device, your device’s preferred language, your country, your IP-determined location, a randomly assigned, unique user identification number (UID), and other characteristics relating to your device, its software and the mode of communication with us. This information, by itself, cannot be used to identify you. We may also collect and store information that you chose to upload to the Platform, such as feedback, reviews and comments.

We use this information for various purposes, such as to create aggregated data reports that we may disclose to third parties, including entities with whom we have entered into an agreement to provide such information. We may also study aggregate data in order to enhance our existing services or develop new services and use non-PII to enable Boosterpackdepot or a third party to provide you with information about products and services while you are using the Platform.

Additionally, we may use third-party advertising companies, advertising networks, ad-tech partners and others to serve ads to you on our behalf and on behalf of our mall retailers when you visit the Platform and to re-target you later on other third party websites. These companies may use cookies and non-PII about your visits to and usage of the Platform and other websites in order to provide advertisements about goods and services from us or our mall retailers that may be of interest to you.

We can and will use IP addresses and/or device names and/or MAC addresses to identify a user when we feel it is necessary to enforce compliance with our Terms of Use or to protect the Platform, customers, or other individuals. We also reserve the right to use or disclose non-PII in any manner we see fit.

Use of Browser Based Cookies, HTML 5 Storage, Web Beacons and Do Not Track
Boosterpackdepot uses browser-based, HTTP and/or HTTPS web cookies, which are small text files placed on your computer’s hard drive or mobile device’s on board storage and subsequently read as you visit a website, as well as web beacons (also known as pixel tags), which are electronic images embedded into a webpage, and HTML5 storage on the Sites. We may also engage third party vendors to use these technologies on our behalf.

Web cookies and web beacons are commonly used for record keeping, to track your movements when you visit the Sites and to help Boosterpackdepot and our authorized third party advertising and/or analytics vendors determine what type of information to present to you. The use of web cookies and web beacons is an industry standard practice used at most websites and can enhance a user’s experience on a website. Boosterpackdepot’s web cookies and web beacons do not contain PII, and do not damage or alter your system files. Boosterpackdepot’s web cookies and/or third party vendor web cookies are persistent web cookies, which are web cookies that remain within your computer or mobile device over a period of time. Information from a web cookie may be collected and used in aggregate form or, alternatively, data may be collected into an individual profile or record. That individual record may either be unique or anonymous. Boosterpackdepot and/or its third party vendors may use these profiles in a way for them to be linked with information that identifies you as an individual, typically for fraud detection purposes within gift card portions of the Platform. The information gathered from web cookies, web beacons and HTML5 storage may also be used to provide advertisements about goods and services from us or our mall retailers that may be of interest to you.

The first time you visit the Sites via a web browser, Boosterpackdepot assigns you a unique, anonymous ID, which is stored in the cookie file on your computer or mobile device. Although you can choose not to accept cookies through a setting on most browsers (which can also be set to notify you each time a cookie is set), if you choose to refuse cookies, you may not be able to use all of the features of the Sites. In addition to Boosterpackdepot creating and placing a HTTP and/or HTTPS cookie on your computer or mobile device, our third party vendors may also create a place HTTP and/or HTTPS cookies on your computer or mobile device as a result of visiting the Sites. These third party vendors change from time to time, and typically include, but are not limited to, Google, Doubleclick, Quantcast, Marin Software, iGoDigital and MaxMind.

Do Not Track is a voluntary program among Internet advertisers that is intended to give users the ability to opt-out of behavioral targeting and advertising. There are a few ways in which your computer may transmit a “do not track” signal to certain websites and online services you visit. Boosterpackdepot does not honor Do Not Track settings. We may, however, as described above, use the information we collect to present you with content we believe may be of interest to you. If you do not agree with our policy not to honor Do Not Track, your only remedy is to stop using the Sites.

Location Information
We will collect location information that you enter when using the Sites (such as your ZIP Code, city, state or latitude/longitude) or that is provided by your Internet service provider (ISP), in order to provide specific services, such as locating a nearby mall. If you use such features in the Apps, we will collect the location information (such as your current latitude/longitude coordinates) that is provided by your mobile device (if you so choose to share your location information with a Boosterpackdepot App). We use Bluetooth (BLE) Beacons and Wi-Fi technologies within our malls that may communicate with your device and identify its location if your device is Bluetooth and/or Wi-Fi enabled and you have these radio(s) on. If you use one of our public Wi-Fi networks to access the Internet, your use will be logged and certain Wi-Fi specific terms of use will apply to that use.

We may use the location and Wi-Fi information gathered to generate reports, such as foot traffic at our malls, which we may share with retailers and third parties to improve the consumer experience at our malls. We may also use this information to send you news about the mall, such as promotions from mall retailers, and to provide advertisements about goods and services that may be of interest to you.