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Outlet Salvatore Ferragamo Florence, TuscanyIt’s important to love when a designer brand spares you the prose of their new launch. With Salvatore Ferragamo Acqua Essenziale, I used to be told it was “inspired by waterand with the name and the color, I could deal with this.

Acqua Essenziale opens with cool herbs like mint and rosemary over aquatic melon. It’s extremely “fresh After which it turns into Irish Spring bar soap the aquatic freshness turns into mountain spring freshness. Sharp and clean. The dry-down is like a fruity ambrette with some vetiver with a lemon wedge.

“I’m really behind on everything right now. Wear this for a couple of days and tell me what you think

He holds the big blue rectangle bottle in his hand. Sprays a number of sprays. He reports back less than half-hour later, this is what happens whenever you let a rookie sample perfume.

“I have never worn something as deliberately uninspired and as generic ‘manas this. This is simply impressive if their goal was to create the most generic ‘right nowmasculine that they could says David, my husband turned substitute fragrance reviewer.

And you know, he’s exactly right. It’s a deliberate pop star boy band of perfume you need the aquatic one, you need the herbal one, through citrus, you need the evergreen fresh one…pair that with projection and a giant blue bottle and Acqua Essenziale is on tour with their faces on all of the back-to-school supplies sold at Target.

And you understand, I’m not offended by this one. I don’t dislike it. I really don’t have any feeling for it. Like a boy band or a pop star, I realize that I’m not the target market. Really with the name and pale blue juice, I expected something much worse. The brand new generation of mainstream aquatics are less “screechythan those of the 90’s. The helveltolide base remains to be novel and new.

Notes listed include mint, lemon tree leaf, geranium, rosemary, lavender, Cascalone, patchouli, vetiver, cistus, and Helveltolide. Launch date 2013. PERFUMER Alberto Morillas

Give Acqua Essenziale a try if you like fresh, mainstream masculines. Or if you want perfumes like Estee Lauder Beyond Paradise for Men, Giorgio Armani Acqua di Gio Essenza, Chanel Bleu, Bvlgari Man, and/or Ralph Lauren Polo Blue. It’s a modern-day masculine probably best fitted to younger guys or summer wear.

I feel that longevity and projection are average. If this was marketed to women, it can be labeled “EDP

Acqua Essenziale is available in two sizes with prices ranging from $60-$80 at Macy’s.

Victoria’s Final EauPINION Fresh, squeaky clean, super safe mainstream masculine. Technically, American men should love this. However, it may remind American men of a lot of other fragrances that they already own. I’m obviously not the audience for this one but I do feel it could have been much worse.

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*Product provided by PR. I’m not financially compensated for this review or any others. My opinions are my own. Product pic from Men’s Journal. Alan Ladd pic from acertaincinema.com. Post contains an affiliate link.

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