Yesterday I had the pleasure to tour the newly renovated Salvatore Ferragamo flagship store on Fifth Avenue prior to its official unveiling earlier today. Crafty workers were still busy putting finishing touches on the new decor to have it perfectly presentable for the following morning, but all chaotic last minute touches aside, it was easy to see that the redesign was worthy of a real Fifth Ave flagship.
Occupying an area of about 20,000 square feet, the brand new Ferragamo store now houses the brand’s largest retail space on the planet. The store extends over two floors, the principle floor catering to women, while the second floor is entirely devoted to men’s apparel, shoes and accessories.
Personally, I found the revamped flagship to be both characteristic of a luxury Italian brand, but at the identical time providing a welcoming retail experience. Lots of walnut wood and luxurious Alcantara accents provide a warm environment, while dark oak and polished steel add modernity. Notably, I found the shop to lack unnecessary gimmickry and distracting gadgets; your attention is quickly drawn to the minimalist shelves displaying the gorgeous product.
If you reside in town or plan to visit New York City, I recommend you take a look at the new store and do some damage to your credit line. I myself am seriously considering popping up to Floor #2 and going for a custom suit.