As Italian luxury brand Salvatore Ferragamo enjoys a gross sales progress of 36 p.c in China in the first quarter this yr, it is intending to attract extra Chinese language clients by authorizing a Chinese website to promote its products.
Since Oct eleven, Chinese language people can purchase its products on xiu.com, a Chinese language e-commerce website for style products. The Chinese webpage announced the news at its official Weibo (China’s Twitter) on sina.com lately.
George Ji, chief government officer of xiu.com, stated the corporate has despatched staff to the brand’s headquarters in Italy for the first order, which incorporates its basic sequence and 2012 autumn/winter series—shoes, baggage, scarves and other accessories.
Ji, nonetheless, did not disclose details about the time period of the cooperation.
Established in 1927, Ferragamo was early recognized for making footwear for Hollywood stars like Audrey Hepburn and Marilyn Monroe. Later the brand expands its companies to haute couture, bag, fragrance and so on.
In the first quarter of this 12 months, Ferragamo’s web revenue grew by 10.2 p.c, with the biggest share from the Asian-Pacific region.
Xiu.com, started in 2008, received a document-high funding of $100 million from Warburg Pincus in2011 inthe second-round fund raising. It has been exploring the option to cooperate with prime trend brands in the world.