With Dree Hemmingway as the ‘faceand grand plans to be sold in 12,000 stores globally, you’ll soon be noticing the new Salvatore Ferragamo fragrance, Attimo, everywhere when it launches later in the year (September I feel). I used to be given a pre-launch sample to check out it’s gorgeous; a really pretty, feminine fragrance that is floral and sweet with top notes of nashi pear, kumquat and lotus flowers. The middle carries gardenia, frangipani and peony and the bottom notes are musk, cedarwood and patchouli.
I’m in turn baffled and intrigued by scents; I go days without wearing one, then have just a little phase of wearing it each day. There are so many very ‘ordinarysmells on the market, I’m surprised that anyone pays good money for them, but that’s the thing they do. Millions and millions.
I like Attimo hugely and can see why it would carry it’s weight amongst competitors, but can never truly work out the mass attraction. I believe perfume is just a little bit like wine; there are some of us for whom any old plonk will do, and others for whom only the rarest vintages are acceptable. Personally, I believe Attimo is somewhere in the middle; a mid-price wine that isn’t the most affordable on the menu but however, doesn’t need a sommelier to uncork it.
*all products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts usually are not affiliate driven.