Salvatore Ferragamo Italia S.p.A

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Wanda Ferragamo Miletti: has sled the group since 1960, when her husband and founder of the company, Salvatore, passed away. She is currently Honorary Chairman.
– Ferruccio Ferragamo: he is currently President of the corporate.
Michele Norsa: Managing and General Director of Salvatore Ferragamo Italia S.p.A.
– Giovanna Gentile Ferragamo: she is currently Vice President of Ferragamo Finanziaria S.p.A.
– Leonardo Ferragamo: since 2000, he has served as CEO of Palazzo Feroni Finanziaria S.p.A, the family’s holding company.
– Massimo Ferragamo: he’s Chairman of Ferragamo USA, the Ferragamo company that has handled the brand’s distribution in North America since Fifties.
– Fulvia Visconti Ferragamo: has run the fashion label’s silk accessories division since the Seventies. She is Vice-President of Salvatore Ferragamo Italia S.p.A.

See also

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Notes and references

External links

Salvatore Ferragamo website

shoes, leather goods, ready to wear, silk products and accessories, in addition to fragrances for men and women. The product range also includes eyewear and watches manufactured by licensees.

With about 2.600 employees and a network of over 550 mono-brand stores, the Ferragamo Group runs operations in Italy and worldwide, which give the brand with a broad footprint in Europe, America and Asia.

Salvatore Ferragamo emigrated from southern Italy to Boston and then California in 1914. He opened the Hollywood Boot Shop in 1923, and made shoes for movie stars corresponding to Joan Crawford and Gloria Swanson, as well as for films resembling Cecil B. DeMille’s The Ten Commandments. He returned to Italy and set up a shoe shop in Florence in 1927. However the fashionable shoemaking company regards 1928 as the date of its foundation and so is celebrating its 80th anniversary in 2008. Salvatore filed for bankruptcy in 1933, during the good Depression, but by 1938 he was able to buy the Palazzo Spini Feroni, one in every of the good palaces of Florence, which now houses the corporate’s flagship store and museum.

The company flourished after World War II, expanding the workforce to 700 craftsmen producing 350 pairs of hand-made shoes a day. After Salvatore’s death in 1960, his widow Wanda took over the running of the business and expanded its operations to include eyewear, perfume, belts, scarves, bags, watches, and a ready to wear clothing line.

The corporate is currently owned by the Ferragamo family, which in November 2006 included Salvatore’s widow Wanda, five children, 23 grandchildren and other relatives. There’s a rule that only 3 members of the family can work at the corporate, prompting fierce competition. To ease these tensions, in September 2006 the family announced a plan to float 48% of the company on the stock market, and since October 2006 Michele Norsa has served as managing and general director. However, as of January 2008, this plan could also be on placed on hold within the midst of the downturn in the financial market. If the listing on the stock market proceeds, the fund will probably be directed primarily towards building its positions in China. The company is holding its 80th birthday exhibition in Shanghai.

Innovations

Throughout its history, the corporate has been known for innovative designs and use of materials. Such ingenuity goes back to Salvatore’s time in California, when he studied anatomy to make shoes which were more comfortable. Notable innovations include the wedge heel, the shell-shaped sole, the ‘invisiblesandal, metal heels and soles, the 18-carat gold sandal, the sock-shoe, sculpture heels, and the gloved arch shoe created for the Maharani of Cooch Behar in 1938. Metal-reinforced stiletto heels were made famous by Marilyn Monroe. The company can be known for the ‘Gancinodecoration, the ‘Varapatent ballet pump, the Salvatore bag and the usage of patchwork.

Clients

Salvatore worked with film stars and celebrities from his earliest days in Hollywood. Clients over the years included Audrey Hepburn, Sophia Loren and Greta Garbo, as well as Andy Warhol, Grace Mugabe and Diana, Princess of Wales. The corporate made Margaret Thatcher’s famous handbags. and for King Jigme Khesar Namgyal Wangchuck during the coronation on November 6, 2008 in Thimpu, Bhutan.

Locations

In addition to its historical flagship store at the Palazzo Spini Feroni in Florence, Ferragamo has two stores in Milan, two in Rome and 14 in prestigious locations in Naples, Genoa, Turin, Capri, Portofino and Venice.

Europe

In Europe, it has a total of 58 shops it directly controls, including a flagship in Paris’s Avenue Montaigne and one in London’s Old Bond Street. The shops are found in major cities in France, Germany, the UK and Spain, as well as in Brussels, Athens, Monte Carlo, Vienna, Prague and Amsterdam.

North America

Salvatore Ferragamo markets products in North America from Canada to Hawaii, with 25 directly controlled points of sale. In the United States, Ferragamo has 15 boutiques in Arizona, California, Florida, Georgia, Hawaii, Illinois, Massachusetts, Michigan, Nevada, New Jersey, New York, Pennsylvania, Texas, Virginia, and Washington. Of particular note are the flagship stores at Fifth Avenue in New York and at Copley Place in Boston, in addition to in Beverly Hills and Honolulu. In addition to its free standing stores, there are many shop-in-shops and corners within the shops within the U.S.

Latin America

Salvatore Ferragamo recently extended direct control in Latin America by establishing Ferragamo Mexico, which directly handles 10 points of sale in the country. It also has a select distribution circuit in numerous countries, from Venezuela to Brazil, Panama and Colombia.

Japan

Salvatore Ferragamo has had directly controlled operations on this key country for the reason that early 70s and may now count on a distribution network of 64 directly controlled points of sale. It has two flagship stores, one in Ginza in Tokyo, and the brand new flagship in Osaka, opened in October 2004. 27 percent of its revenue in 2005, 575m euros, came from Japan.

Asia

Through its Hong Kong headquarters, Salvatore Ferragamo controls its distribution operations in the following 10 countries in Asia and Oceania: Hong Kong (flagship in Canton Road), Taiwan, China(flagship in Shanghai), Korea (flagship in Seoul), the Philippines (flagship in Manila), Singapore, Thailand (flagship in Paragon), Malaysia (duplex flagship at Pavilion Kuala Lumpur), Indonesia and Australia – totaling 64 directly controlled stores.

Officers and management

– Wanda Ferragamo Miletti: has sled the group since 1960, when her husband and founding father of the company, Salvatore, passed away. She is currently Honorary Chairman.
– Ferruccio Ferragamo: he’s currently President of the corporate.
Michele Norsa: Managing and General Director of Salvatore Ferragamo Italia S.p.A.
– Giovanna Gentile Ferragamo: she is currently Vice President of Ferragamo Finanziaria S.p.A.
– Leonardo Ferragamo: since 2000, he has served as CEO of Palazzo Feroni Finanziaria S.p.A, the family’s holding company.
– Massimo Ferragamo: he is Chairman of Ferragamo USA, the Ferragamo company that has handled the brand’s distribution in North America since Fifties.
– Fulvia Visconti Ferragamo: has run the fashion label’s silk accessories division since the Seventies. She is Vice-President of Salvatore Ferragamo Italia S.p.A.

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