The successful history of Sunglass Hut started in 1971 with a small shop in mall from Miami. It’s creator, Sanford Ziff, managed to open in the next years increasingly more outlets and by 1986, the overall sales of the business had risen to a staggering $24 million per year.
The business continued to grow and businessman Sanford Ziff sold at the top of the 1990s 75% of the company’s shares to an investment firm from Connecticut. Him and his family remained within the management of the corporate for several years. After his retirement, the family sold all the company. Sunglass Hut reached a complete sales figure of $100 million and covered almost 30% of the sunglasses market in the US. The company became opened to public with an initial public offer of US$ 70 million.
The corporate also developed two watch brands called “Watch Station” and “Watch World” and in February 2000 it was bought by Luxottica Group for a breath-taking US$653 million. The brand new owner took possession of the 1300 SunglassHut stores and another 658 outlets which sold sunglasses and watches or just watches.
After being bought by the italian group Luxottica, the company started a repositioning strategy of its brand in order to emphasise the fashionability of its products.
Among the numerous high-quality brands available you will discover names like Adrienne, Vittadini, Bolle, Bvlgari, Chanel, DKNY, Dolce & Gabbana, Maui Jim, Oakley, Polo – Ralph Lauren, Prada, Ray-Ban, Revo, Salvatore Ferragamo, Serengeti, Versace, Vogue and plenty of others.
Regarding the costs of Sunglass Hut products you need to know that these aren’t your ordinary sunglasses you can buy from the nearest shop. S. Hut sunglasses are defined as performance eyewear focused on fashion. These brands are seldom available at prices lower than US$100.